{"id":2264,"date":"2023-10-18T15:25:00","date_gmt":"2023-10-18T08:25:00","guid":{"rendered":"https:\/\/site.freutag.net\/?p=2264"},"modified":"2024-06-07T15:27:54","modified_gmt":"2024-06-07T08:27:54","slug":"hoc-marketing-the-nao-de-tim-viec-luong-cao-tu-nhung-nam-dau","status":"publish","type":"post","link":"https:\/\/freutag.net\/tin-tuyen-sinh\/hoc-marketing-the-nao-de-tim-viec-luong-cao-tu-nhung-nam-dau\/","title":{"rendered":"H\u1ecdc marketing th\u1ebf n\u00e0o \u0111\u1ec3 t\u00ecm vi\u1ec7c l\u01b0\u01a1ng cao t\u1eeb nh\u1eefng n\u0103m \u0111\u1ea7u?"},"content":{"rendered":"\n

H\u1ecdc\u00a0ng\u00e0nh marketing<\/a>\u00a0t\u1ea1i Tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc Th\u00e1i B\u00ecnh D\u01b0\u01a1ng, sinh vi\u00ean c\u00f3 th\u1ec3 y\u00ean t\u00e2m v\u1ec1 c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m, khi tr\u01b0\u1eddng h\u1ed7 tr\u1ee3 qua m\u1ed1i quan h\u1ec7 v\u1edbi nhi\u1ec1u doanh nghi\u1ec7p nh\u01b0: Ng\u00e2n h\u00e0ng HDBank, H\u00e3ng h\u00e0ng kh\u00f4ng Vietjet Air, \u0110\u1ecba \u1ed1c Ph\u00fa Long\u2026<\/em><\/strong><\/p>\n\n\n\n

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Sinh vi\u00ean ng\u00e0nh marketing th\u1ef1c hi\u1ec7n talkshow cho m\u00f4n \u201cChi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1\u201d.<\/em><\/figcaption><\/figure>\n\n\n\n

<\/a>\u201cTh\u1ecfi nam ch\u00e2m\u201d h\u00fat ng\u01b0\u1eddi tr\u1ebb<\/h3>\n\n\n\n

Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 4.0, marketing \u0111\u01b0\u1ee3c coi l\u00e0 \u201cx\u01b0\u01a1ng s\u1ed1ng\u201d cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c doanh nghi\u1ec7p, b\u1edfi n\u00f3 gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n. Ch\u00ednh s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a l\u0129nh v\u1ef1c n\u00e0y \u0111\u00e3 thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a \u0111\u00f4ng \u0111\u1ea3o c\u00e1c b\u1ea1n tr\u1ebb.<\/p>\n\n\n\n

\u201cMarketing l\u00e0 l\u0129nh v\u1ef1c l\u00e0m vi\u1ec7c \u1edf m\u1ecdi n\u01a1i m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1ebfn v\u0103n ph\u00f2ng, d\u00f9ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 l\u00e0m vi\u1ec7c m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ee5 thu\u1ed9c v\u00e0o \u0111\u1ecba \u0111i\u1ec3m, mi\u1ec5n l\u00e0 n\u01a1i \u0111\u00f3 c\u00f3 nh\u1eefng ti\u1ec7n \u00edch ph\u1ee5c v\u1ee5 c\u00f4ng vi\u1ec7c nh\u01b0 laptop, Internet, \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh. <\/p>\n\n\n\n

\u0110\u1eb7c bi\u1ec7t, sinh vi\u00ean ng\u00e0nh c\u00f2n c\u00f3 th\u1ec3 tr\u1ea3i nghi\u1ec7m c\u00f4ng vi\u1ec7c l\u00e0m th\u00eam \u0111\u00fang ng\u00e0nh nh\u01b0: nh\u00e2n vi\u00ean marketing online, vi\u1ebft b\u00e0i SEO, nh\u00e2n vi\u00ean telesales, nh\u00e2n vi\u00ean truy\u1ec1n th\u00f4ng\u201d, b\u1ea1n L\u00e2m Qu\u1ef3nh Anh<\/em>, sinh vi\u00ean n\u0103m nh\u1ea5t ng\u00e0nh marketing Tr\u01b0\u1eddng \u0110H Th\u00e1i B\u00ecnh D\u01b0\u01a1ng, chia s\u1ebb.<\/p>\n\n\n\n

Th\u00fay Ng\u00e2n<\/em>, sinh vi\u00ean n\u0103m hai, b\u00e0y t\u1ecf: \u201c\u0110\u1ec3 n\u00e2ng cao ki\u1ebfn th\u1ee9c m\u1edbi v\u1ec1 ng\u00e0nh marketing, t\u1eeb n\u0103m nh\u1ea5t, m\u00ecnh \u0111\u00e3 ch\u1ee7 \u0111\u1ed9ng ti\u1ebfp c\u1eadn c\u00e1c kh\u00f3a h\u1ecdc v\u1ec1 marketing, workshop mi\u1ec5n ph\u00ed t\u1ea1i tr\u01b0\u1eddng. B\u1ea5t k\u1ec3 s\u00e1ng hay t\u1ed1i, c\u1ee9 c\u00f3 th\u1eddi gian r\u1ea3nh l\u00e0 m\u00ecnh l\u1ea1i t\u00ecm ki\u1ebfm v\u00e0 h\u1ecdc th\u00eam ki\u1ebfn th\u1ee9c m\u1edbi. H\u01a1n n\u1eefa, tr\u01b0\u1eddng m\u00ecnh b\u1ed1 tr\u00ed m\u1ed7i l\u1edbp h\u1ecdc th\u01b0\u1eddng \u00edt sinh vi\u00ean, ch\u1ec9 t\u1eeb 15 \u2013 20 b\u1ea1n, n\u00ean d\u1ec5 d\u00e0ng \u0111\u1eb7t c\u00e2u h\u1ecfi v\u00e0 t\u01b0\u01a1ng t\u00e1c nhanh c\u00f9ng gi\u1ea3ng vi\u00ean\u201d.<\/p>\n\n\n\n

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Th\u00fay Ng\u00e2n lu\u00f4n t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i cho b\u1ea3n th\u00e2n ngay t\u1eeb n\u0103m nh\u1ea5t.<\/em><\/figcaption><\/figure>\n\n\n\n

V\u00ec marketing r\u1ea5t r\u1ed9ng l\u1edbn, vi\u1ec7c t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n ki\u1ebfn th\u1ee9c \u1edf c\u00e1c m\u1ea3ng nh\u1ecf khi\u1ebfn Ng\u00e2n c\u00f3 nh\u1eefng \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng h\u01a1n cho b\u1ea3n th\u00e2n. Hi\u1ec7n t\u1ea1i, Ng\u00e2n tham gia v\u00e0i c\u00f4ng vi\u1ec7c l\u00e0m th\u00eam, m\u1ed9t ph\u1ea7n l\u00e0 \u0111\u1ec3 trang tr\u1ea3i cu\u1ed9c s\u1ed1ng, c\u00e1i ch\u00ednh l\u00e0 \u0111\u1ec3 t\u00edch l\u0169y kinh nghi\u1ec7m, k\u1ef9 n\u0103ng: \u201cNh\u1eb1m khuy\u1ebfn kh\u00edch sinh vi\u00ean t\u00edch c\u1ef1c d\u1ea5n th\u00e2n, t\u00edch l\u0169y kinh nghi\u1ec7m th\u1ef1c t\u1ebf, Tr\u01b0\u1eddng \u0110H Th\u00e1i B\u00ecnh D\u01b0\u01a1ng tri\u1ec3n khai m\u00f4 h\u00ecnh t\u00edch \u0111i\u1ec3m cho sinh vi\u00ean \u0111i l\u00e0m th\u00eam, th\u1ef1c hi\u1ec7n \u0111\u1ec1 \u00e1n h\u1ecdc t\u1eadp ri\u00eang. M\u00ecnh ngh\u0129 \u0111\u00e2y l\u00e0 \u0111i\u1ec3m m\u1edbi th\u00fa v\u1ecb m\u00e0 ch\u1ec9 ri\u00eang Th\u00e1i B\u00ecnh D\u01b0\u01a1ng c\u00f3 \u0111\u01b0\u1ee3c\u201d.<\/p>\n\n\n\n

B\u1ea3n l\u0129nh h\u01a1n t\u1eeb c\u00e1c s\u00e2n ch\u01a1i h\u1ecdc thu\u1eadt chuy\u00ean nghi\u1ec7p<\/h3>\n\n\n\n

Xu\u1ea5t ph\u00e1t t\u1eeb y\u00eau c\u1ea7u th\u1ef1c t\u1ebf n\u00e0y, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o ng\u00e0nh marketing t\u1ea1i Tr\u01b0\u1eddng \u0110H Th\u00e1i B\u00ecnh D\u01b0\u01a1ng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n, k\u1ebft h\u1ee3p c\u00e1c h\u1ecdc ph\u1ea7n c\u01a1 b\u1ea3n nh\u01b0: Marketing c\u0103n b\u1ea3n, Marketing d\u1ecbch v\u1ee5, Marketing \u0111i\u1ec7n t\u1eed, Marketing qu\u1ed1c t\u1ebf\u2026 c\u00f9ng nh\u1eefng h\u1ecdc ph\u1ea7n chuy\u00ean s\u00e2u v\u1ec1 x\u00e2y d\u1ef1ng k\u00eanh ph\u00e2n ph\u1ed1i, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, marketing truy\u1ec1n th\u00f4ng, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n.<\/p>\n\n\n\n

L\u0129nh v\u1ef1c marketing l\u00e0 m\u1ed9t trong nh\u1eefng l\u0129nh v\u1ef1c c\u00f3 nhu c\u1ea7u tuy\u1ec3n d\u1ee5ng cao nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam. \u0110\u00e2y c\u0169ng l\u00e0 ng\u00e0nh c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m ngay c\u1ea3 khi c\u00f2n l\u00e0 sinh vi\u00ean, v\u1edbi m\u1ee9c l\u01b0\u01a1ng h\u1ea5p d\u1eabn. Tuy nhi\u00ean, \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u n\u00e0y, b\u00ean c\u1ea1nh ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n, sinh vi\u00ean c\u0169ng c\u1ea7n hi\u1ec3u bi\u1ebft v\u1ec1 m\u00f4i tr\u01b0\u1eddng c\u00f4ng vi\u1ec7c, ch\u1ee7 \u0111\u1ed9ng trau d\u1ed3i k\u1ef9 n\u0103ng ngh\u1ec1 nghi\u1ec7p v\u00e0 c\u1ea3 k\u1ef9 n\u0103ng m\u1ec1m ngay t\u1eeb tr\u00ean gi\u1ea3ng \u0111\u01b0\u1eddng.<\/p>\n\n\n\n

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Sinh vi\u00ean c\u1ee7a tr\u01b0\u1eddng trong m\u1ed9t gi\u1edd h\u1ecdc theo ph\u01b0\u01a1ng ph\u00e1p \u201ccase study\u201d (nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p th\u1ef1c t\u1ebf).<\/em><\/figcaption><\/figure>\n\n\n\n

Ho\u1ea1t \u0111\u1ed9ng ngo\u1ea1i kh\u00f3a h\u1ecdc thu\u1eadt \u0111a d\u1ea1ng, th\u1ef1c ti\u1ec5n ch\u00ednh l\u00e0 b\u00ed quy\u1ebft gi\u00fap nhi\u1ec1u sinh vi\u00ean ng\u00e0nh marketing Tr\u01b0\u1eddng \u0110H Th\u00e1i B\u00ecnh D\u01b0\u01a1ng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u nh\u00e0 tuy\u1ec3n d\u1ee5ng. T\u1eeb chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o, k\u1ebft n\u1ed1i doanh nghi\u1ec7p ch\u1eb7t ch\u1ebd, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o c\u1ee7a tr\u01b0\u1eddng t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho sinh vi\u00ean h\u1ecdc t\u1eadp t\u1eeb ngu\u1ed3n \u201ccase study\u201d (nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p th\u1ef1c t\u1ebf) phong ph\u00fa, t\u00edch l\u0169y kinh nghi\u1ec7m c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n

C\u00f9ng v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt li\u00ean t\u1ee5c theo nhu c\u1ea7u doanh nghi\u1ec7p, \u0111\u1ed9i ng\u0169 gi\u1ea3ng vi\u00ean c\u01a1 h\u1eefu c\u1ee7a nh\u00e0 tr\u01b0\u1eddng gi\u00e0u kinh nghi\u1ec7m, gi\u1ea3ng vi\u00ean th\u1ec9nh gi\u1ea3ng l\u00e0 c\u00e1c chuy\u00ean gia, gi\u00e1m \u0111\u1ed1c th\u01b0\u01a1ng hi\u1ec7u, CEO\u2026 gi\u00fap gi\u1ea3ng \u0111\u01b0\u1eddng tr\u1edf n\u00ean th\u1ef1c t\u1ebf, sinh \u0111\u1ed9ng v\u00e0 th\u00fa v\u1ecb h\u01a1n. <\/p>\n\n\n\n

H\u01a1n 40% th\u1eddi l\u01b0\u1ee3ng ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o, sinh vi\u00ean s\u1ebd th\u1ef1c h\u1ecdc t\u1ea1i doanh nghi\u1ec7p, l\u00e0m vi\u1ec7c tr\u1ef1c ti\u1ebfp v\u1edbi chuy\u00ean gia h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 ho\u00e0n thi\u1ec7n c\u00e1c \u0111\u1ec1 \u00e1n c\u1ee7a m\u00ecnh. T\u1eeb \u0111\u00f3 gi\u00fap sinh vi\u00ean b\u1ed5 sung ki\u1ebfn th\u1ee9c th\u1ef1c ti\u1ec5n, c\u1eadp nh\u1eadt xu th\u1ebf v\u00e0 c\u00f3 c\u00e1i nh\u00ecn \u0111a chi\u1ec1u h\u01a1n v\u1ec1 c\u00f4ng vi\u1ec7c t\u01b0\u01a1ng lai.<\/p>\n\n\n\n

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Th\u1ef1c h\u1ecdc c\u00f9ng doanh nghi\u1ec7p \u2013 l\u1ee3i th\u1ebf \u0111\u1ec3 sinh vi\u00ean ra tr\u01b0\u1eddng l\u00e0m \u0111\u01b0\u1ee3c vi\u1ec7c ngay, kh\u00f4ng m\u1ea5t th\u1eddi gian \u0111\u00e0o t\u1ea1o l\u1ea1i.<\/em><\/figcaption><\/figure>\n\n\n\n

Ti\u1ebfn s\u0129 L\u00ea Th\u1ecb Ki\u1ec1u Anh<\/em>, gi\u1ea3ng vi\u00ean Khoa Kinh t\u1ebf v\u00e0 Qu\u1ea3n tr\u1ecb, cho bi\u1ebft: \u201cV\u1edbi tri\u1ebft l\u00fd gi\u00e1o d\u1ee5c khai ph\u00f3ng, Tr\u01b0\u1eddng \u0110H Th\u00e1i B\u00ecnh D\u01b0\u01a1ng ch\u00fa tr\u1ecdng \u0111\u00e0o t\u1ea1o k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n, ph\u00e1t tri\u1ec3n t\u01b0 duy s\u00e1ng t\u1ea1o \u0111\u1ec3 sinh vi\u00ean c\u00f3 \u0111\u1ee7 n\u0103ng l\u1ef1c \u0111\u00e1p \u1ee9ng v\u1ec1 m\u1eb7t chuy\u00ean m\u00f4n c\u00f4ng vi\u1ec7c. T\u01b0 duy s\u00e1ng t\u1ea1o v\u00e0 s\u1ef1 nh\u1ea1y b\u00e9n c\u0169ng gi\u00fap c\u00e1c b\u1ea1n nhanh ch\u00f3ng th\u00edch nghi v\u1edbi nh\u1eefng bi\u1ebfn \u0111\u1ed5i, b\u1eaft k\u1ecbp xu h\u01b0\u1edbng truy\u1ec1n th\u00f4ng, ti\u1ebfp th\u1ecb hi\u1ec7n \u0111\u1ea1i nh\u01b0 content, ti\u1ebfp th\u1ecb qua c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p\u201d.<\/p>\n\n\n\n

Sinh vi\u00ean t\u1ea1i tr\u01b0\u1eddng h\u1ecdc t\u1eadp theo h\u00ecnh th\u1ee9c m\u00f4 ph\u1ecfng ph\u01b0\u01a1ng ph\u00e1p l\u00e0m vi\u1ec7c c\u1ee7a b\u1ed9 ph\u1eadn marketing trong doanh nghi\u1ec7p. Theo \u0111\u00f3, sinh vi\u00ean tham gia v\u00e0o b\u00e0i t\u1eadp t\u00ecnh hu\u1ed1ng v\u1edbi vai tr\u00f2 l\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 th\u1ef1c t\u1ebf, thuy\u1ebft ph\u1ee5c \u201ckh\u00e1ch h\u00e0ng\u201d (l\u00e0 gi\u1ea3ng vi\u00ean) v\u00e0 ph\u1ea3n bi\u1ec7n tr\u01b0\u1edbc nh\u00f3m ph\u1ea3n bi\u1ec7n kh\u00e1c. \u0110\u00e2y l\u00e0 b\u01b0\u1edbc ch\u1ea1y \u0111\u00e0 c\u1ea7n thi\u1ebft tr\u01b0\u1edbc khi c\u00e1c b\u1ea1n th\u1eed th\u00e1ch m\u00ecnh v\u1edbi nh\u1eefng s\u00e2n ch\u01a1i chuy\u00ean nghi\u1ec7p.<\/p>\n\n\n\n

Theo B\u00e1o Tu\u1ed5i tr\u1ebb (Xem b\u00e0i vi\u1ebft g\u1ed1c\u00a0t\u1ea1i \u0111\u00e2y<\/a>)<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

H\u1ecdc\u00a0ng\u00e0nh marketing\u00a0t\u1ea1i Tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc Th\u00e1i B\u00ecnh D\u01b0\u01a1ng, sinh vi\u00ean c\u00f3 th\u1ec3 y\u00ean t\u00e2m v\u1ec1 c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m, khi tr\u01b0\u1eddng h\u1ed7 tr\u1ee3 qua m\u1ed1i quan h\u1ec7 v\u1edbi nhi\u1ec1u doanh nghi\u1ec7p nh\u01b0: Ng\u00e2n h\u00e0ng HDBank, H\u00e3ng h\u00e0ng kh\u00f4ng Vietjet Air, \u0110\u1ecba \u1ed1c Ph\u00fa Long\u2026 \u201cTh\u1ecfi nam ch\u00e2m\u201d h\u00fat ng\u01b0\u1eddi tr\u1ebb Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7[…]\n","protected":false},"author":1,"featured_media":2265,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[],"class_list":["post-2264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuyen-sinh"],"yoast_head":"\nH\u1ecdc marketing th\u1ebf n\u00e0o \u0111\u1ec3 t\u00ecm vi\u1ec7c l\u01b0\u01a1ng cao t\u1eeb nh\u1eefng n\u0103m \u0111\u1ea7u? 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